Forging new paths where marketing, technology, and culture collide, we design services that spark change — moving people, challenging industries, and redefining engagement.
PLAY RADICAL
PLAY RADICAL
Design and Innovation practice for progressive lifestyles
REDEFINING ACCESS TO FITNESS
Peloton’s integrated stress ECG test delivers instant health insights, removing the need for in-person screenings. This innovation speeds up onboarding, promotes inclusivity, and makes sports programs more accessible to everyone. #Health #App #ProductDesign
WEB 3.0 SPONSORSHIP
DigitalBits partnered with FC Inter Milan as Official Cryptocurrency Partner, delivering Web 3.0 fan experiences while championing sustainability, inclusion, and blockchain’s low-carbon innovation—aligned with Nike's Move to Zero initiative and reflected in the away kit design. #Partnership #BrandActivation #WEB3.0
FORMULA E - CHANGE ACCELERATED
Formula E represents the convergence of speed and sustainability, a dynamic interplay of cutting-edge innovation and environmental consciousness. It redefines motorsport, where the pursuit of performance accelerates the journey toward a cleaner, greener future. #Strategy #Sponsorship #GrowthHacking
PATAGONIA Films
Artifishal is a film about people, rivers, and the fight for the future of wild salmons and the environment that supports them. It explores wild salmon’s slide toward extinction, threats posed by fish hatcheries and fish farms, and our continued loss of faith in nature. We helped Patagonia to sensibilize young audiences by screening and promoting the documentary. #event #culturalStrategy #fieldMarketing
CANADA GOOSE
Partnering the vision of the artist James Clar. We helped Canada Goose to envision the virtual launch of the new Branta S20 campaign by creating a series of digital AR immersive experiences #experiential #ar #campaing
LAAX OPEN x SWATCH X RATED
First adopted by 'straight edge' subcultures worldwide, we helped Swatch reposition the X-Rated watch model as the official product for all action sports events and athletes and curated the design of retail pop-ups including the digital touchpoints. #culturalStrategy #retailDesign
CLAPTON FC TALES
In 2016-2017 we followed the oldest club in East London for a season and told a photographic story of a successful past through to today's struggle, and of how fans are fundraising to take over the club and make the club shine again. #storytelling #photography #contents
THE MATCH TICKET
Wembley Stadium have transitioned from paper to digital tickets for all England games. Through design, we streamlined and re-organised the information in order to enhance the fans experience whilst retaining the paper tickets’ collectable value. #UXResearch #UIDesing #VisualDesign
Road to Tokio 2020
As part of a research team we created an "empowering kit“ for attendees and partners of the 2020 Tokyo Olympics to help to reduce the carbon footprint relating to all aspects of food at the event. Working with the Food Standards Agency and event partners, we developed a series of digital tools and gamification tactics. #UXResearch #fansExperience #Innovation
GEARED
Geared is the future of digital engagement for those who participate in all forms of sport. It is a plug and play algorithm that uses artificial intelligence to distribute tailored sports related discounts and perks for earned achievement. #product design #innovation
STRATEGY
Brand Growth | Partnerships | Products
INNOVATION
Sports Tech | Tech | Market Disruption
NARRATIVES
Stories | Visual | Commercial
EXPERIENCE
Design UX/UI | Immersive | Brand & Marketing
TECHNOLOGY
WEB 3 | AI | Data-Driven Ecosystems
ACTIVATIONS
Events | Community | Sponsorships
STRATEGY
Brand Growth | Partnerships | Products
INNOVATION
Sports | Tech | Market Disruption
STORYTELLING
Narratives | Visual Languages | Contents
EXPERIENCE
Design UX/UI | Immersive | Brand & Marketing
TECHNOLOGY
WEB 3 | AI | Data-Driven Ecosystems
ACTIVATIONS
Events | Community | Sponsorships
